You have to take your hat off to the advertising wizards who turned an advert for chewing gum into an epic to tug on the heart strings. Strangely, nobody wants to admit to being romantic but we all secretly need to be loved...
But, to prove just how cynical some of you can be, here's a brilliant spoof to put our feet back down on the ground...
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SETTINGS Never miss an anniversary by recording your important dates
and setting a reminder.
PROFILE And you’ll also be able to access your partners sizing details
so now you really have no excuse!